Wall Street Journal on Executive Function Coaching

The WSJ recently published an article, The New Must-Have for Overwhelmed Kids: An Executive Function Coach. Prices they reported ranged from $125 to $225 per hour, suggesting the service I offer is competitive at the introductory rate of $79/hr and cheaper with monthly packages.

Here’s the TL;DR —

As her son entered middle school, Kay Nash noticed he was struggling with the increased demands of multiple subjects, projects, and homework. He had been diagnosed with ADHD and anxiety in elementary school, and though medication and school support had helped, middle school introduced new challenges. Wanting a positive, supportive relationship with him instead of constant stress over schoolwork, Kay sought an executive function (EF) coach to help her son build organizational and life skills.

Executive function skills, which include working memory, impulse control, and cognitive flexibility, are essential for managing complex tasks. EF coaches assist students in breaking down assignments, scheduling time for studies and rest, and limiting distractions from technology. With rising ADHD diagnoses, mental health issues, and the pressures of modern student life, demand for EF coaching has surged, extending beyond those with learning differences to students and young professionals everywhere.

Schools like The Browning School in NYC have begun introducing EF curricula to counteract dwindling skills in students overwhelmed by digital distractions. The school encourages students to use physical notebooks, color-coded planners, and the Cornell Notes method to improve focus and organization. Some psychologists argue that changing adult expectations and overscheduling have led to these gaps in executive function, as kids have fewer real-life opportunities to practice self-management.

EF coaching is now in demand even in workplaces, as young professionals seek support to fine-tune their skills. While costly, this service is helping parents like Nash support their children’s unique needs, enabling them to thrive in today’s demanding environment.